Bershka lives at the intersection of technology, music and social networking. Creative, immersive and experiential, the brand exists to connect the most in-the-know urban youth with emerging and up-to-the-minute trends in fashion and make them viral.
The brand has three main lines - Bershka for girls and boys and the teen line BSK- creating a wide spectrum of available styles and combines garments for daily use with special and trendy proposals. The general collection is complemented by customization options, limited editions and collaborations.